Awafi Expands International Growth and Private Label Ambitions at SIAL Paris 2026

Awafi Foodstuff Industries, a proud affiliate of Juma Al Majid Holding Group, will participate at SIAL Paris 2026, taking place from 17–21 October in Paris, France, as part of its drive to expand its business development activities across regional and international markets.

The Awafi team will showcase the Crunchos brand and its growing product portfolio, while highlighting the company’s expanding private label capabilities and expertise across product development, manufacturing and packaging.

Participation at SIAL Paris will provide Awafi with an important platform to connect with distributors, retailers, importers and potential private label partners, explore new export opportunities and build relationships across key international markets.

The initiative forms part of Awafi’s broader growth strategy to strengthen the presence of Crunchos beyond the UAE, while positioning the company as a capable UAE-based manufacturing and private label partner for regional and international businesses.