Crunchos Expands Its Snacking Portfolio with New Raw Nuts Range
Awafi Foodstuff Industries, a proud affiliate of Juma Al Majid Holding Group, has expanded its Crunchos portfolio with the launch of the new Crunchos Raw Nuts range, marking another step forward in the brand’s ongoing innovation and product development programme.
The new range brings together a selection of naturally wholesome favourites, including Almonds, Cashews, Pistachios, Walnuts and Pine Seeds, offering consumers a simple and versatile snacking choice without the roasting or added flavours traditionally associated with much of the Crunchos portfolio.
With consumers increasingly looking for more natural and better-for-you choices as part of their everyday lifestyles, the new range allows Crunchos to extend its presence into a growing snacking segment while complementing its established portfolio of roasted nuts, chips and other snacks.
Naturally Good. Simply Crunchos.
Raw nuts are naturally rich in nutrients, including plant-based protein, healthy unsaturated fats, fibre, vitamins and minerals, with the precise nutritional profile varying between nut varieties. By offering the nuts in their raw form, Crunchos provides consumers with the authentic taste and texture of the ingredients themselves.
Particular attention has also been given to freshness and quality, from the selection and sourcing of the nuts through to storage and packaging. The range is packed at Awafi Foodstuff Industries’ Sharjah manufacturing facility, with processes designed to help maintain product quality and freshness through to the consumer.
The launch also broadens the occasions in which consumers can enjoy Crunchos. Beyond snacking straight from the pack, the range can be used across breakfast bowls, salads, baking and cooking, or simply enjoyed as part of a balanced everyday diet.
Continuing the Crunchos Innovation Journey
The Raw Nuts range forms part of a wider programme underway at Awafi to expand and reinvigorate the Crunchos brand through new products, new categories and continued innovation.
The programme builds on the recent evolution of Crunchos’ packaging and brand presentation, with Awafi continuing to explore opportunities that respond to changing consumer preferences while remaining true to the quality, taste and value associated with Crunchos.
The Crunchos Raw Nuts range is being rolled out across selected retail outlets in the UAE, with the five core varieties – Almonds, Cashews, Pistachios, Walnuts and Pine Seeds – extending the brand into a new and increasingly relevant segment of the snacking market.
With further product developments planned, the launch represents another step in Crunchos’ evolution as Awafi continues to build a broader and more contemporary snack portfolio around its promise: “The Perfect Crunch. In Every Munch.”
